Theres Rüger Master of SciencePerson
Person
- Chair of Business Administration, esp Marketing- Academic Staff
Related content
- Research output
Emergence of Individual Psychological Ownership through Emotions – An Empirical Analysis in the Entertainment Industry
Rüger, S., Ruckau, P. & Rüger, T., 2024, Proceedings of 23rd International Marketing Trends Conference 2024 Venice, Paris-Venice Marketing Trends Association. Pastore, A., Schmitt, J., Jimenez, J. & Wiedmann, K-P. (eds.).Research output: Contribution to book/Conference proceedings/Anthology/Report › Conference contribution › Contributed › peer-review
Focusing on the Purpose Marketing Trend: Bridging Political Science for Theoretical Advancements and Strategic Optimization
Rüger, T. & Siems, F. U., 2024, Proceedings of 23rd International Marketing Trends Conference 2024 Venice. Pastore, A., Schmitt, J., Jimenez, J. & Wiedmann, K-P. (eds.).Research output: Contribution to book/Conference proceedings/Anthology/Report › Conference contribution › Contributed › peer-review
Kundenseitige soziale Kosten durch fehlende Nachhaltigkeit -- Theorie, Ergebnisse einer empirischen Studie und Managementimplikationen
Rüger, T. & Siems, F., 2024, Sustainable Service Management: Band 1: Nachhaltigkeit aus Sicht von Kunden und Mitarbeitern. Bruhn, M. & Hadwich, K. (eds.). Wiesbaden: Springer Fachmedien Wiesbaden, p. 189-211 23 p.Research output: Contribution to book/Conference proceedings/Anthology/Report › Chapter in book/Anthology/Report › Contributed
The Customer’s Perception of Purpose Marketing: Results of an Empirical Study of a Company-Supported Campaign for the Covid-19 Vaccination in Germany
Rüger, T., Lehmann, T. & Siems, F. U., 2024, In: Transfer : Zeitschrift für Kommunikation und Markenmanagement. 70, 1, p. 32-36 5 p.Research output: Contribution to journal › Research article › Contributed › peer-review