Country-of-Origin as Storytelling Content – Theory and Results of an Empirical Study about Denmark as the Country of Origin for German Target Groups

Research output: Contribution to book/Conference proceedings/Anthology/Report › Conference contribution › Contributed › peer-review

Contributors

Details

Original languageEnglish
Title of host publicationEUKO 2025 - Storytelling: The Power of Stories & Narratives in Business Communication & Media Discourses
EditorsDennis Olsen
Pages13
Publication statusPublished - 2025
Peer-reviewedYes

External IDs

ORCID /0009-0008-5147-2995/work/198594967

Keywords