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Research Portal of the TU Dresden

Mariam Bellger Master of Science
Person

Affiliations

Chair of Business Administration, esp Marketing
- Academic Staff
- mariam.hecker@tu-dresden.de

Identification Numbers

ORCID	0009-0008-5147-2995
Scopus author ID	60003457800

Related content

Research output

Statistical Mediation Analysis in International Management Research: A Critical Review

Schlägel, C. & Bellger, M., 17 Jun 2025, Academy of Management Annual Meeting Proceedings.

Research output: Contribution to book/Conference proceedings/Anthology/Report › Conference contribution › Contributed › peer-review

Acceptance Differences Across Various Purpose Marketing Topics: Theory, Empirical Study Results Among Young Target Groups, and Implications

Bellger, M., Siems, F. U., Kockro, A., Kurz, D. & Reckhorn, M., 2025, Proceedings of 24th International Marketing Trends Conference 2025 Venice. Pastore, A., Schmitt, J., Jimenez, J. & Wiedmann, K.-P. (eds.).

Research output: Contribution to book/Conference proceedings/Anthology/Report › Conference contribution › Contributed › peer-review

Country-of-Origin as Storytelling Content – Theory and Results of an Empirical Study about Denmark as the Country of Origin for German Target Groups

Nguyen, H. N., Nielsen, M., Bellger, M., Arnold, P., Rüger, T. & Siems, F. U., 2025, EUKO 2025 - Storytelling: The Power of Stories & Narratives in Business Communication & Media Discourses. Olsen, D. (ed.). p. 13

Research output: Contribution to book/Conference proceedings/Anthology/Report › Conference contribution › Contributed › peer-review

More Than a Mascot? The Effect of Conversational Mascots on Donations for Nonprofit Organizations

Rüger, T., Brendel, A., Bellger, M. & Mücksch, J., 2025, ICIS 2025 Proceedings. Nashville, 17 p. (ICIS Proceedings).

Research output: Contribution to book/Conference proceedings/Anthology/Report › Conference contribution › Contributed › peer-review

Anger Against the Algorithm? – The Role of Mindful and Mindless Processing of Errors by Human-Like Generative AI

Bellger, M., Brendel, A. B., Hildebrandt, F. & Lichtenberg, S., 2024, ICIS 2024 Proceedings. Bangkok

Research output: Contribution to book/Conference proceedings/Anthology/Report › Conference contribution › Contributed › peer-review

View all research output (7)