Janek Mücksch Master of Science
Person

Affiliations

Chair of Business Administration, esp Marketing
- Academic Staff
- janek.muecksch@tu-dresden.de

Chatbots für Dienstleistungen erfolgreich nutzen: Ausgewählte empirische Befunde und Praxisimplikationen

Hecker, M., Brendel, A. B., Pietrantoni, N., Landmann, E., Mücksch, J. & Siems, F. U., 2024, In: Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis. 41, 4, p. 48-55

Research output: Contribution to journal › Research article › Contributed › peer-review

Kund:innendiversität bei Dienstleistungen aus Kund:innensicht – Theorie und Ergebnisse einer empirischen Studie

Mücksch, J., Siems, F. U. & Huffmann, C., 2024, Diversity in der Wirtschaftskommunikation. Stumpf, M. (ed.). Wiesbaden: Springer Fachmedien Wiesbaden, p. 91-116 26 p.

Research output: Contribution to book/conference proceedings/anthology/report › Chapter in book/anthology/report › Contributed › peer-review

Perception of rainbow washing – Empirical results from two European countries on a new marketing challenge

Mücksch, J., Nielsen, M. & Siems, F. U., 2024, Proceedings of 23rd International Marketing Trends Conference 2024 Venice, ed. Alberto Pastore, Julien Schmitt, Julio Jimenez, Klaus-Peter Wiedmann, Paris-Venice Marketing Trends Association.

Research output: Contribution to book/conference proceedings/anthology/report › Conference contribution › Contributed › peer-review

Word-of-Mouth Escalation Levels: Theory and Results of an Empirical Study Considering Different Situations and Target Groups

Mücksch, J., Ziemann, M. & Siems, F. U., 2024, In: Hermes : Journal of Language and Communication in Business. 64, 64, p. 23–35 13 p.

Research output: Contribution to journal › Research article › Contributed › peer-review

Interfering in Sustainable Travelling of Customers and Employers: An Empirical Study and Implications to Purpose Marketing from a customer perspective

Mücksch, J., Ruckau, P., Schubert, K., Arnold, P., Finsterbusch, F., Helleken, T., Pohlers, L., & 6 othersRosin, D., Wedekind, P., Dziumla, J., Günther, E., Landmann, E. & Siems, F., 2023, Proceedings of 23rd International Marketing Trends Conference 2024 Venice, ed. Alberto Pastore, Julien Schmitt, Julio Jimenez, Klaus-Peter Wiedmann, Paris-Venice Marketing Trends Association.