Mücksch, J., Ruckau, P., Schubert, K., Arnold, P., Finsterbusch, F., Helleken, T., Pohlers, L.,
& 6 othersRosin, D., Wedekind, P., Dziumla, J., Günther, E., Landmann, E. & Siems, F.,
2023,
22nd International Marketing Trends Conference 2023 Paris.Research output: Contribution to book/conference proceedings/anthology/report › Conference contribution › Contributed › peer-review