The Washing Knowledge Model: A First Discussion

Research output: Contribution to book/Conference proceedings/Anthology/Report › Conference contribution › Contributed › peer-review

Contributors

Details

Original languageGerman
Title of host publicationProceedings of 25th International Marketing Trends Conference 2026 Berlin
EditorsAlberto Pastore, Julien Schmitt, Julio Jimenez, Klaus-Peter Wiedmann
Number of pages10
Publication statusPublished - 2026
Peer-reviewedYes

External IDs

ORCID /0009-0008-5147-2995/work/203072726

Keywords