Hong Ngoc Nguyen Master of SciencePerson
Person
- Chair of Business Administration, esp Marketing- Academic Staff
Related content
- Research output
Country-of-Origin as Storytelling Content – Theory and Results of an Empirical Study about Denmark as the Country of Origin for German Target Groups
Nguyen, H. N., Nielsen, M., Bellger, M., Arnold, P., Rüger, T. & Siems, F. U., 2025, EUKO 2025 - Storytelling: The Power of Stories & Narratives in Business Communication & Media Discourses. Olsen, D. (ed.). p. 13Research output: Contribution to book/Conference proceedings/Anthology/Report › Conference contribution › Contributed › peer-review
When Customers Tell the Story: Customer Storytelling in C2C Interactions and Its Relevance for Service Providers
Nguyen, H. N., Mücksch, J. & Siems, F. U., 2025, EUKO 2025 - Storytelling: The Power of Stories & Narratives in Business Communication & Media Discourses. Olsen, D. (ed.). p. 12Research output: Contribution to book/Conference proceedings/Anthology/Report › Conference contribution › Contributed › peer-review