When Customers Tell the Story: Customer Storytelling in C2C Interactions and Its Relevance for Service Providers

Research output: Contribution to book/Conference proceedings/Anthology/Report › Conference contribution › Contributed › peer-review

Contributors

Details

Original languageEnglish
Title of host publicationEUKO 2025 - Storytelling: The Power of Stories & Narratives in Business Communication & Media Discourses
EditorsDennis Olsen
Pages12
Publication statusPublished - 2025
Peer-reviewedYes

External IDs

ORCID /0000-0002-1562-0275/work/198594732

Keywords