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Testing Nudging Strategies within Conversational Agents: Promoting Sustainable Shipping Choices Through Different Types of Nudges

Research output: Contribution to book/Conference proceedings/Anthology/Report › Conference contribution › Contributed › peer-review

Contributors

Theres Rüger - , Chair of Business Administration, esp Marketing (Author)
Ulrike Janssen - , Chair of Industrial Design Engineering (Author)
Negin Ghaheri - , TUD Dresden University of Technology (Author)
Sandrine Merres - , TUD Dresden University of Technology (Author)
Vanessa Schlegel - , TUD Dresden University of Technology (Author)
Lukas Schubert - , TUD Dresden University of Technology (Author)
Friederike Werner - , TUD Dresden University of Technology (Author)

Details

Original language	English
Title of host publication	Proceedings of 25th International Marketing Trends Conference 2026 Berlin
Editors	Alberto Pastore, Julien Schmitt, Julio Jimenez, Klaus-Peter Wiedmann
Number of pages	9
Publication status	Published - 2026
Peer-reviewed	Yes

Keywords