Gemeinschaften in Neuen Medien: Von hybriden Realitäten zu hybriden Gemeinschaften.

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Digitisation has established itself as the change maker par excellence in business, science and society. Infrastructures, working methods and skills are at the forefront of many debates and increasingly determine the future viability of entire industries. We have obviously embraced the permanent change with increasing acceleration. But: Where is the journey really going? Do communities constitute themselves exclusively in the interplay of hybrid realities? Are large amounts of data a threat or an opportunity? Can we process them at all or do we need fundamentally different tools and methods – such as visual analytics, virtual reconstruction, virtual engineering, virtual assistants and cooperative VR? Until recently, IT innovations were something for digital experts*, but hybrid communities in virtual realities are now part of everyday life. But what do managers have to prepare for? Digitalisation means new opportunities for openness, transparency and participation. Will this also lead to a revival of human-centred management activities? [... from the introduction]
Translated title of the contribution
Communities in New Media
From hybrid realities to hybrid communities


Original languageGerman
PublisherTUDpress/Thelem Universitätsverlag
Publication statusPublished - 17 Dec 2020


Title23. Workshop Gemeinschaften in Neuen Medien (GeNeMe) 2020
SubtitleVon hybriden Realitäten zu hybriden Gemeinschaften
Abbreviated titleGeNeMe 2020
Conference number23
Duration7 - 9 October 2020
Degree of recognitionInternational event

External IDs

Bibtex kohler2020communities


Research priority areas of TU Dresden