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Werbung für Verhaltensweisen – Möglichkeiten und Grenzen der Customer Education in der Medizin im digitalen Zeitalter

Research output: Contribution to book/conference proceedings/anthology/report › Chapter in book/anthology/report › Contributed › peer-review

Contributors

Bärbel Fürstenau - , Chair of Business Education and Management Training (Author)
Lorenz Harst - , Center for Evidence-Based Healthcare (Author)
Mandy Hommel - , Amberg-Weiden University of Applied Sciences (OTH) (Author)
Elisa Landmann - , Chair of Business Administration, esp Marketing (Author)
Ianina Scheuch - , Chair of Business Education and Management Training (Author)
Florian Ulrich Siems - , Chair of Business Administration, esp Marketing (Author)
Patrick Timpel - , Wissenschaftliches Institut für Gesundheitsökonomie und Gesundheitssystemforschung (WIG2) (Author)

Details

Original language	German
Title of host publication	Werbung und PR im digitalen Zeitalter
Place of Publication	Wiesbaden
Publisher	Springer Fachmedien Wiesbaden
Pages	155-176
Number of pages	22
ISBN (electronic)	978-3-658-38937-6
ISBN (print)	978-3-658-38936-9
Publication status	Published - 7 Mar 2023
Peer-reviewed	Yes

Publication series

Series	Europäische Kulturen in der Wirtschaftskommunikation
Volume	34
ISSN	2512-0832

External IDs

unpaywall	10.1007/978-3-658-38937-6_7
Mendeley	1abfabf7-c604-32a1-86d3-aa9fe02137b5
ORCID	/0000-0002-8792-5107/work/142234679
ORCID	/0000-0002-0842-4364/work/142250970

Keywords