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Handbuch zur Fallstudie “Der Marketing-Mix macht’s”: 4. aktualisierte und überarbeitete Auflage

Research output: Book/Conference proceeding/Anthology/Report › Monograph › Contributed

Contributors

Mandy Hommel - , Chair of Business Education and Management Training (Author)
Jeannine Ryssel - , Chair of Business Education and Management Training (Author)
Caroline Muss - , Chair of Business Education and Management Training (Author)
Anja Rogas - , Chair of Business Education and Management Training (Author)
Janet Kunath - , Chair of Business Education and Management Training (Author)
Annett Herchenbach - (Author)
Nancy Handke - (Author)
Jana Sassin-Weise - (Author)
Nicole Schmalfuß - (Author)
Bärbel Fürstenau - , Chair of Business Education and Management Training (Author)
Bärbel Fürstenau - , Chair of Business Education and Management Training (Editor)

Details

Original language	German
Place of Publication	Dresden
Publisher	Technische Universität Dresden
Number of pages	253
Edition	4
Publication status	Published - 2020
Peer-reviewed	No

Publication series

Series	Dresdner Beiträge zur Wirtschaftspädagogik
Volume	01/2020
ISSN	0945-4845

External IDs

ORCID	/0000-0002-8792-5107/work/142234660
ORCID	/0000-0002-6264-5272/work/142241996
urn	urn:nbn:de:bsz:14-qucosa2-390161

Keywords

Keywords

Fallstudie

Related content

Research output

Handbuch zur Fallstudie "Der Marketing-Mix macht’s"

Fürstenau, B. (Editor), Hommel, M., Kunath, J., Herchenbach, A., Handke, N., Sassin-Weise, J. & Schmalfuß, N. & 1 others, Dittmann, A., 2018, aktualisierte Neuauflage ed. Dresden: Technische Universität Dresden. 212 p. (Dresdner Beiträge zur Wirtschaftspädagogik, Vol. 2/2018).

Research output: Book/Conference proceeding/Anthology/Report › Monograph › Contributed

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