User Interface (UI) Design of Banks’ Web Pages and Its Influence on Fostering Financial Literacy of Users Through Informal Learning

Research output: Contribution to book/conference proceedings/anthology/reportChapter in book/anthology/reportContributedpeer-review



Financial technologies are constantly changing traditional methods of
delivering financial services. This puts a twofold pressure on the users: one,
to gain financial knowledge, and two, to learn financial technologies to be
able to make informed financial decisions. Keeping this in view, this study
aimed to examine the impact of the user interface (UI) design of banks’ web
pages on the development of users’ financial literacy—in particular, retention
and transfer learning, in the context of informal learning. For this purpose,
we conducted a study by applying the multimedia principles of the Cognitive
Theory of Multimedia Learning (CTML) to the UI of a bank’s web pages. The
participants (n = 37) explored the bank’s web pages, with the experimental
group using web pages enhanced with multimedia principles and the control
group using the original web pages of the bank. The results show that
participants in the experimental group performed significantly better both in retention (t(35) = 2.19, p = 0.035) and transfer scores (t(35) = 2.2, p = 0.02).
These results are significant for using the UI design of web pages to integrate
and educate people on financial matters and enhance their financial well-being.


Original languageEnglish
Title of host publicationSoziale Themen in Unternehmens- und Wirtschaftskommunikation
EditorsChristopher M. Schmidt, Sabine Heinemann, Volker Markus Banholzer, Martin Nielsen, Florian Ulrich Siems
Place of PublicationWiesbaden
PublisherSpringer VS. Wiesbaden
ISBN (electronic)978-3-658-40705-6
ISBN (print)978-3-658-40704-9
Publication statusPublished - 20 Jun 2023

Publication series

SeriesEuropäische Kulturen in der Wirtschaftskommunikation

External IDs

ORCID /0000-0002-8792-5107/work/142234683



  • Financial Literacy, User Interface Design, Multimedia principles, Bank's web pages, informal learning