Sensorische Claims - Lebensmittelwerbung am Point-of-Sale

Research output: Contribution to book/Conference proceedings/Anthology/Report › Chapter in book/Anthology/Report › Contributed › peer-review

Contributors

Details

Original languageGerman
Title of host publicationWerbegeschichte(n) - Markenkommunikation zwischen Tradition und Innovation
EditorsS. Heinemann
Place of PublicationBerlin
PublisherSpringer Nature
Pages171-190
Publication statusPublished - 2019
Peer-reviewedYes

External IDs

ORCID /0000-0002-1914-8473/work/142249452

Keywords

Keywords

  • Claims, Werbung