Perception of rainbow washing – Empirical results from two European countries on a new marketing challenge

Research output: Contribution to book/Conference proceedings/Anthology/Report › Conference contribution › Contributed › peer-review

Contributors

Details

Original languageEnglish
Title of host publicationProceedings of 23rd International Marketing Trends Conference 2024 Venice, Paris-Venice Marketing Trends Association
EditorsAlberto Pastore, Julien Schmitt, Julio Jimenez, Karl-Peter Wiedmann
Publication statusPublished - 2024
Peer-reviewedYes

External IDs

ORCID /0000-0002-1562-0275/work/171066062

Keywords