Perception of rainbow washing – Empirical results from two European countries on a new marketing challenge

Research output: Contribution to book/conference proceedings/anthology/report › Conference contribution › Contributed › peer-review

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Details

Original languageEnglish
Title of host publicationProceedings of 23rd International Marketing Trends Conference 2024 Venice, ed. Alberto Pastore, Julien Schmitt, Julio Jimenez, Klaus-Peter Wiedmann, Paris-Venice Marketing Trends Association
Publication statusPublished - 2024
Peer-reviewedYes

Keywords