Interfering in Sustainable Travelling of Customers and Employers: An Empirical Study and Implications to Purpose Marketing from a customer perspective

Research output: Contribution to book/Conference proceedings/Anthology/Report › Conference contribution › Contributed › peer-review

Contributors

Janek Mücksch - , Chair of Business Administration, esp Marketing (Author)
Philipp Ruckau - , Chair of Business Administration, esp Marketing (Author)
Kai Schubert - , Chair of Business Administration, esp Marketing (Author)
Pauline Arnold - , TUD Dresden University of Technology (Author)
Friedhelm Finsterbusch - , TUD Dresden University of Technology (Author)
Tom Helleken - , TUD Dresden University of Technology (Author)
Leon Pohlers - , TUD Dresden University of Technology (Author)
Dennis Rosin - , TUD Dresden University of Technology (Author)
Philipp Wedekind - , TUD Dresden University of Technology (Author)
Juliane Dziumla - , United Nations University - Institute for Integrated Management of Material Fluxes and of Resources (UNU-FLORES) (Author)
Edeltraud Günther - , United Nations University - Institute for Integrated Management of Material Fluxes and of Resources (UNU-FLORES) (Author)
Elisa Landmann - , Chair of Business Administration, esp Marketing (Author)
Florian Siems - , Chair of Business Administration, esp Marketing (Author)

Original language	English
Title of host publication	Proceedings of 23rd International Marketing Trends Conference 2024 Venice, Paris-Venice Marketing Trends Association
Editors	Alberto Pastore, Julien Schmitt, Julio Jimenez, Klaus-Peter Wiedmann
ISBN (electronic)	978-2-490372-16-4
Publication status	Published - 2023
Peer-reviewed	Yes

ORCID	/0000-0002-1562-0275/work/171066061