Interfering in Sustainable Travelling of Customers and Employers: An Empirical Study and Implications to Purpose Marketing from a customer perspective

Research output: Contribution to book/conference proceedings/anthology/report › Conference contribution › Contributed › peer-review

Contributors

Janek Mücksch - , Chair of Business Administration, esp Marketing (Author)
Philipp Ruckau - , Chair of Business Administration, esp Marketing (Author)
Kai Schubert - , Chair of Business Administration, esp Marketing (Author)
Pauline Arnold - , TUD Dresden University of Technology (Author)
Friedhelm Finsterbusch - , TUD Dresden University of Technology (Author)
Tom Helleken - , TUD Dresden University of Technology (Author)
Leon Pohlers - , TUD Dresden University of Technology (Author)
Dennis Rosin - , TUD Dresden University of Technology (Author)
Philipp Wedekind - , TUD Dresden University of Technology (Author)
Juliane Dziumla - , United Nations University - Institute for Integrated Management of Material Fluxes and of Resources (UNU-FLORES) (Author)
Edeltraud Günther - , United Nations University - Institute for Integrated Management of Material Fluxes and of Resources (UNU-FLORES) (Author)
Elisa Landmann - , Chair of Business Administration, esp Marketing (Author)
Florian Siems - , Chair of Business Administration, esp Marketing (Author)

Original language	English
Title of host publication	Proceedings of 23rd International Marketing Trends Conference 2024 Venice, ed. Alberto Pastore, Julien Schmitt, Julio Jimenez, Klaus-Peter Wiedmann, Paris-Venice Marketing Trends Association
ISBN (electronic)	978-2-490372-16-4
Publication status	Published - 2023
Peer-reviewed	Yes