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Interfering in Sustainable Travelling of Customers and Employers: An Empirical Study and Implications to Purpose Marketing from a customer perspective

Research output: Contribution to book/conference proceedings/anthology/report › Conference contribution › Contributed › peer-review

Contributors

Elisa Landmann - , Chair of Business Administration, esp Marketing (Author)
Janek Mücksch - , Chair of Business Administration, esp Marketing (Author)
Philipp Ruckau - , Chair of Business Administration, esp Marketing (Author)
Kai Schubert - , Chair of Business Administration, esp Marketing (Author)
Pauline Arnold - (Author)
Friedhelm Finsterbusch - (Author)
Tom Helleken - (Author)
Leon Pohlers - (Author)
Dennis Rosin - (Author)
Philipp Wedekind - (Author)
Juliane Dziumla - , Chair of Business Administration, esp. Sustainability Management and Environmental Accounting (Author)
Edeltraud Günther - , Chair of Business Administration, esp. Sustainability Management and Environmental Accounting (Author)
Florian Siems - , Chair of Business Administration, esp Marketing (Author)

Details

Original language	English
Title of host publication	22nd International Marketing Trends Conference 2023 Paris
Publication status	Published - 2023
Peer-reviewed	Yes

Keywords