Focusing on the Purpose Marketing Trend: Bridging Political Science for Theoretical Advancements and Strategic Optimization

Research output: Contribution to book/conference proceedings/anthology/report › Conference contribution › Contributed › peer-review

Contributors

Details

Original languageEnglish
Title of host publicationProceedings of 23rd International Marketing Trends Conference 2024 Venice
EditorsAlberto Pastore, Julien Schmitt, Julio Jimenez, Klaus-Peter Wiedmann
Publication statusPublished - 2024
Peer-reviewedYes

Keywords