Customer Education“ – Eine stereotypenbasierte interdisziplinäre Diskussion
Research output: Contribution to conferences › Paper › Contributed
Contributors
Details
Original language | German |
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Publication status | Published - 2015 |
Peer-reviewed | No |
Symposium
Title | European Cultures in Business and Corporate Communication 2015 |
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Subtitle | Stereotypes and knowledge representations in marketing and advertising |
Abbreviated title | EUCO 2015 |
Conference number | 15 |
Duration | 29 - 31 October 2015 |
Location | Technische Universität Darmstadt |
City | Darmstadt |
Country | Germany |
Keywords
Keywords
- Customer Education“ – Eine stereotypenbasierte interdisziplinäre Diskussion