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Benefits of Convoy Model Theory for Explaining and Controlling Business-to-Customer Relationships

Research output: Contribution to journal › Research article › Contributed › peer-review

Contributors

M. Saath - (Author)
Marie-Sophie Schönitz - , Chair of Business Administration, esp Marketing (Author)
Marie-Christin Papen - , Chair of Business Administration, esp Marketing (Author)
Florian Ulrich Siems - , Chair of Business Administration, esp Marketing (Author)

Details

Original language	English
Pages (from-to)	292-310
Journal	Journal of customer service in marketing & management
Volume	2018
Issue number	17
Publication status	Published - 2019
Peer-reviewed	Yes

Keywords

Keywords

Benefits of Convoy Model Theory for Explaining and Controlling Business-to-Customer Relationships