Acceptance Differences Across Various Purpose Marketing Topics: Theory, Empirical Study Results Among Young Target Groups, and Implications

Research output: Contribution to book/Conference proceedings/Anthology/Report › Conference contribution › Contributed › peer-review

Contributors

Details

Original languageEnglish
Title of host publicationProceedings of 24th International Marketing Trends Conference 2025 Venice
EditorsAlberto Pastore, Julien Schmitt, Julio Jimenez, Klaus-Peter Wiedmann
Publication statusPublished - 2025
Peer-reviewedYes

External IDs

ORCID /0009-0008-5147-2995/work/184006511

Keywords