Integration of Interdisciplinary Knowledge to Enhance the Efficiency in Competitive Market for Digital Media Entrepreneurs

Publikation: Beitrag in Buch/Konferenzbericht/Sammelband/GutachtenBeitrag in KonferenzbandBeigetragenBegutachtung

Beitragende

Abstract

This research aims to answer the questions in the framework of the integration of skills of academics from various backgrounds to enhance the efficiency of performance in the competitive market for digital media entrepreneurs whose products are social realist short films reflecting social issues. Furthermore, the research team has to collaborate with entrepreneurs in planning and supervising the production of model products for start-up entrepreneurs in entertainment media. These products belong to the “soft power” businesses in consistent with one of the 20-year Nation Development Policies concerning the competitive efficiency mentioned in the BCG Economic Model. Thus, it is challenging to explore this topic that caters to current economic policies and to present the results to the interested audience. An example of the research team’s accomplishment as part of an incubator was to encourage Duck Studio, a digital media business entrepreneur, to network with Pakbung Studio as a business partner. Duck Studio, a newly established enterprise, joining the incubator program since they first started the business, had a big business growth. They became widely known and had expanded their product line. Duck Studio had made the profits of 25% in the last quarter of the project, making it the highest profit-earned start-up among the participating businesses of Rajamangala University of Technology Lanna Business Incubator: RMUTL-UBI 2021-2022. Moreover, it was one of the few teams in Thailand to have passed a financial audit and been granted funding in the last phase of the project.

Details

OriginalspracheEnglisch
TitelFutureproofing Engineering Education for Global Responsibility
Redakteure/-innenMichael E. Auer, Tiia Rüütmann
Herausgeber (Verlag)Springer Science and Business Media B.V.
Seiten261-272
Seitenumfang12
Band1
ISBN (elektronisch)978-3-031-85652-5
ISBN (Print)978-3-031-85651-8
PublikationsstatusVeröffentlicht - 2025
Peer-Review-StatusJa

Publikationsreihe

ReiheLecture Notes in Networks and Systems
Band1260 LNNS
ISSN2367-3370

Konferenz

Titel27th International Conference on Interactive Collaborative Learning & 53rd IGIP International Conference on Engineering Pedagogy
UntertitelFutureproofing Engineering Education for Global Responsibility
KurztitelICL 2024
Dauer24 - 27 September 2024
Webseite
OrtTallinn University of Technology
StadtTallinn
LandEstland

Schlagworte

Schlagwörter

  • Entrepreneurship, Productivity, Professional Education