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VINDICTIVE WORD-OF-MOUTH ON SOCIAL MEDIA PLATFORMS – AN EMPIRICAL INVESTIGATION OF DRIVERS AND THEIR MEASUREMENT

Research output: Contribution to book/conference proceedings/anthology/report › Conference contribution › Contributed › peer-review

Contributors

Marie-Christin Papen - , Chair of Business Administration, esp Marketing (Author)
Janine Göttling - , Chair of Business Administration, esp Marketing (Author)
Kai Heinrich - , Business Information Systems, esp. Intelligent Systems and Services (Author)
Lisa Kraus - (Author)
Christian Leyh - , Chair of Business Information Systems, esp. Information Systems in Industry and Trade (Author)
Florian Siems - , Chair of Business Administration, esp Marketing (Author)

Details

Original language	English
Title of host publication	ECIS 2020 Proceedings
Publication status	Published - 2020
Peer-reviewed	Yes

Keywords

Research priority areas of TU Dresden

Information Technology and Microelectronics

DFG Classification of Subject Areas according to Review Boards

Subject groups, research areas, subject areas according to Destatis

Sustainable Development Goals

ASJC Scopus subject areas

Keywords

Electronic word-of-mouth, Person-specific characteristics, Social media platforms.