Using artificial intelligence (AI)? Risk and opportunity perception of AI predict people's willingness to use AI

Research output: Contribution to journalResearch articleContributedpeer-review

Contributors

  • Rebekka Schwesig - , Chair of Behavioral Psychotherapy, University of Tübingen (Author)
  • Irina Brich - , Leibniz Institute for Knowledge Media (Author)
  • Juergen Buder - , Leibniz Institute for Knowledge Media (Author)
  • Markus Huff - , University of Tübingen, Leibniz Institute for Knowledge Media (Author)
  • Nadia Said - , University of Tübingen (Author)

Abstract

Surveys worldwide show that the public perceives artificial intelligence (AI) as a double-edged sword: A risk and an opportunity. However, how this ambiguous perception of AI is related to people's willingness to use AI-based applications has yet to be investigated. To this end, two online experiments were conducted, including two samples, N = 246 and N = 495 (quota-sample, representative for age and gender). As hypothesized, people's risk-opportunity perception of AI applications correlated positively with the probability of using AI. Exploratory analyses indicated that people's willingness to use AI significantly depended on the context of AI use (medicine vs. transport vs. media vs. psychology). This research expands existing behavioral research by investigating ambiguous and not solely risk-taking behavior for different AI application contexts. Study results motivate the investigation of causal-effect relations and underline the need to understand risk and opportunity perception stability across different contexts of AI use.

Details

Original languageEnglish
Pages (from-to)1053-1084
Number of pages32
JournalJournal of risk research
Volume26
Issue number10
Early online dateAug 2023
Publication statusPublished - Aug 2023
Peer-reviewedYes

External IDs

Scopus 85173685235
ORCID /0000-0003-1761-1660/work/147674634
Mendeley 0f06322d-5de2-3ae5-a111-1d122092c683

Keywords

Keywords

  • Risk perception, Artificial intelligence, Behavior, Confidence, Opportunity perception, Risk perception, artificial intelligence, behavior, confidence, opportunity perception