Using artificial intelligence (AI)? Risk and opportunity perception of AI predict people's willingness to use AI

Publikation: Beitrag in FachzeitschriftForschungsartikelBeigetragenBegutachtung


  • Rebekka Schwesig - , Professur für Behaviorale Psychotherapie, Eberhard Karls Universität Tübingen (Autor:in)
  • Irina Brich - , Leibniz-Institut für Wissensmedien (Autor:in)
  • Juergen Buder - , Leibniz-Institut für Wissensmedien (Autor:in)
  • Markus Huff - , Eberhard Karls Universität Tübingen, Leibniz-Institut für Wissensmedien (Autor:in)
  • Nadia Said - , Eberhard Karls Universität Tübingen (Autor:in)


Surveys worldwide show that the public perceives artificial intelligence (AI) as a double-edged sword: A risk and an opportunity. However, how this ambiguous perception of AI is related to people's willingness to use AI-based applications has yet to be investigated. To this end, two online experiments were conducted, including two samples, N = 246 and N = 495 (quota-sample, representative for age and gender). As hypothesized, people's risk-opportunity perception of AI applications correlated positively with the probability of using AI. Exploratory analyses indicated that people's willingness to use AI significantly depended on the context of AI use (medicine vs. transport vs. media vs. psychology). This research expands existing behavioral research by investigating ambiguous and not solely risk-taking behavior for different AI application contexts. Study results motivate the investigation of causal-effect relations and underline the need to understand risk and opportunity perception stability across different contexts of AI use.


Seiten (von - bis)1053-1084
FachzeitschriftJournal of risk research
Frühes Online-DatumAug. 2023
PublikationsstatusVeröffentlicht - Aug. 2023

Externe IDs

Scopus 85173685235
ORCID /0000-0003-1761-1660/work/147674634
Mendeley 0f06322d-5de2-3ae5-a111-1d122092c683



  • Risk perception, Artificial intelligence, Behavior, Confidence, Opportunity perception, Risk perception, artificial intelligence, behavior, confidence, opportunity perception