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Theory of Classical Conditioning in the Era of Digitalization: A Content Analysis of Current Applications in Social Media Marketing

Research output: Contribution to journal › Research article › Contributed › peer-review

Contributors

Anne Hardner - , TUD Dresden University of Technology (Author)
Marie-Sophie Schönitz - , Chair of Business Administration, esp Marketing (Author)
Marie-Christin Papen - , Chair of Business Administration, esp Marketing (Author)
Christian Leyh - , Chair of Business Information Systems, esp. Information Systems in Industry and Trade (Author)
Florian Siems - , Chair of Business Administration, esp Marketing (Author)

Details

Original language	English
Pages (from-to)	6-17
Number of pages	12
Journal	transfer : Zeitschrift für Kommunikation und Markenmanagement
Volume	66
Issue number	4
Publication status	Published - 2020
Peer-reviewed	Yes

Keywords

Research priority areas of TU Dresden

Information Technology and Microelectronics - Digitalization, Social Media, Marketing

DFG Classification of Subject Areas according to Review Boards

Business Administration - Digitalization, Social Media, Marketing
Information Systems, Process and Knowledge Management - Digitalization, Social Media, Marketing

Subject groups, research areas, subject areas according to Destatis

Business Informatics (for Business Engineers) - Digitalization, Social Media, Marketing
Business Informatics (for Economics) - Digitalization, Social Media, Marketing
Business Informatics (for Computer Scientists) - Digitalization, Social Media, Marketing

ASJC Scopus subject areas

Management Information Systems - Digitalization, Social Media, Marketing

Keywords

Digitalization, Social Media, Marketing