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Theory of Classical Conditioning in the Era of Digitalization: A Content Analysis of Current Applications in Social Media Marketing

Research output: Contribution to journal › Research article › Contributed › peer-review

Contributors

Anne Hardner - (Author)
Marie-Sophie Schönitz - , Chair of Business Administration, esp Marketing (Author)
Marie-Christin Papen - , Chair of Business Administration, esp Marketing (Author)
Christian Leyh - , Chair of Business Information Systems, esp. Information Systems in Industry and Trade (Author)
Florian Siems - , Chair of Business Administration, esp Marketing (Author)

Details

Original language	English
Pages (from-to)	6-17
Number of pages	12
Journal	Transfer : Zeitschrift für Kommunikation und Markenmanagement
Volume	66
Issue number	4
Publication status	Published - 2020
Peer-reviewed	Yes

Keywords

Research priority areas of TU Dresden

Information Technology and Microelectronics

DFG Classification of Subject Areas according to Review Boards

Subject groups, research areas, subject areas according to Destatis

ASJC Scopus subject areas

Management Information Systems

Keywords

Digitalization, Social Media, Marketing