The Life Event Cycle as an Instrument of Rela tionship Management in SMEs: Theory, Results of an Empirical Investigation at a Health Club and Management Implications

Research output: Contribution to journal › Research article › Contributed › peer-review

Contributors

Details

Original languageEnglish
Pages (from-to)251-265
Number of pages15
JournalInternational Journal of Entrepreneurial Venturing (IJEV)
Volume7
Publication statusPublished - 2015
Peer-reviewedYes

Keywords

Keywords

  • Instrument of Rela tionship Management, Empirical Investigation