The Life Event Cycle as an Instrument of Rela tionship Management in SMEs: Theory, Results of an Empirical Investigation at a Health Club and Management Implications

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Contributors

Details

Original languageEnglish
Pages (from-to)251-265
Number of pages15
JournalInternational journal of entrepreneurial venturing : IJEV
Volume7
Publication statusPublished - 2015
Peer-reviewedYes

Keywords

Keywords

  • Instrument of Rela tionship Management, Empirical Investigation