The Dark Side of the Halo – Implications of the Horn Effect for the Management of Business-to- Customer Relationships in the Context of Artificial Intelligence

Research output: Contribution to book/conference proceedings/anthology/report › Chapter in book/anthology/report › Contributed › peer-review

Contributors

Details

Original languageEnglish
Title of host publicationKünstliche Intelligenz im Dienstleistungsmanagement
Pages471-495
Number of pages25
Volume2 Einsatzfelder – Akzeptanz – Kundeninteraktionen
Publication statusPublished - 2021
Peer-reviewedYes

Keywords

Keywords

  • The Dark Side of the Halo – Implications of the Horn Effect for the Management of Business-to- Customer Relationships in the Context of Artificial Intelligence