The Dark Side of the Halo – Implications of the Horn Effect for the Management of Business-to- Customer Relationships in the Context of Artificial Intelligence

Research output: Contribution to book/Conference proceedings/Anthology/Report › Chapter in book/Anthology/Report › Contributed › peer-review

Contributors

Details

Original languageEnglish
Title of host publicationKünstliche Intelligenz im Dienstleistungsmanagement
EditorsManfred Bruhn, Karsten Hadwich
Pages471-495
Number of pages25
Volume2 Einsatzfelder – Akzeptanz – Kundeninteraktionen
Publication statusPublished - 2021
Peer-reviewedYes

Keywords

Keywords

  • The Dark Side of the Halo – Implications of the Horn Effect for the Management of Business-to- Customer Relationships in the Context of Artificial Intelligence