The Customer’s Perception of Purpose Marketing: Results of an Empirical Study of a Company-Supported Campaign for the Covid-19 Vaccination in Germany
Research output: Contribution to journal › Research article › Contributed › peer-review
Contributors
Details
| Original language | English |
|---|---|
| Pages (from-to) | 32-36 |
| Number of pages | 5 |
| Journal | Transfer : Zeitschrift für Kommunikation und Markenmanagement |
| Volume | 70 |
| Issue number | 1 |
| Publication status | Published - 2024 |
| Peer-reviewed | Yes |