Shame and Guilt when Companies Take a Stance – The Unintended Consequences of Brand Activism

Research output: Contribution to book/Conference proceedings/Anthology/Report › Conference contribution › Contributed › peer-review

Contributors

Details

Original languageEnglish
Title of host publicationProceedings of 24th International Marketing Trends Conference 2025 Venice
EditorsAlberto Pastore, Julien Schmitt, Julio Jimenez, Klaus-Peter Wiedmann
Publication statusPublished - 2025
Peer-reviewedYes

External IDs

ORCID /0000-0002-1562-0275/work/184006385

Keywords