Scan method tracks reader attention, engagement

Research output: Contribution to journalResearch articleContributedpeer-review

Contributors

Abstract

A methodological comparison was conducted between copy testing, eye-tracking and a relatively new scan method, where panelists record where they stop reading a news item. Results show: news item characteristics that proved most influential in previous research also significantly affect reading behavior measured with the scan method. By being precise and more practicable than copy testing and eye-tracking, the scan method can help the struggling newspaper industry to better understand their readers.

Details

Original languageEnglish
Pages (from-to)449–461
JournalNewspaper Research Journal
Volume38
Issue number4
Publication statusPublished - Dec 2017
Peer-reviewedYes

External IDs

Scopus 85034641562

Keywords

Library keywords