Scan method tracks reader attention, engagement
Publikation: Beitrag in Fachzeitschrift › Forschungsartikel › Beigetragen › Begutachtung
Beitragende
Abstract
A methodological comparison was conducted between copy testing, eye-tracking and a relatively new scan method, where panelists record where they stop reading a news item. Results show: news item characteristics that proved most influential in previous research also significantly affect reading behavior measured with the scan method. By being precise and more practicable than copy testing and eye-tracking, the scan method can help the struggling newspaper industry to better understand their readers.
Details
Originalsprache | Englisch |
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Seiten (von - bis) | 449–461 |
Fachzeitschrift | Newspaper Research Journal |
Jahrgang | 38 |
Ausgabenummer | 4 |
Publikationsstatus | Veröffentlicht - Dez. 2017 |
Peer-Review-Status | Ja |
Externe IDs
Scopus | 85034641562 |
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