Scan method tracks reader attention, engagement

Publikation: Beitrag in FachzeitschriftForschungsartikelBeigetragenBegutachtung

Beitragende

Abstract

A methodological comparison was conducted between copy testing, eye-tracking and a relatively new scan method, where panelists record where they stop reading a news item. Results show: news item characteristics that proved most influential in previous research also significantly affect reading behavior measured with the scan method. By being precise and more practicable than copy testing and eye-tracking, the scan method can help the struggling newspaper industry to better understand their readers.

Details

OriginalspracheEnglisch
Seiten (von - bis)449–461
FachzeitschriftNewspaper Research Journal
Jahrgang38
Ausgabenummer4
PublikationsstatusVeröffentlicht - Dez. 2017
Peer-Review-StatusJa

Externe IDs

Scopus 85034641562

Schlagworte