Purpose Marketing and Brand Activism: The Need for Contextual Strategies

Research output: Contribution to book/Conference proceedings/Anthology/Report › Conference contribution › Contributed › peer-review

Contributors

Details

Original languageEnglish
Title of host publicationProceedings of 24th International Marketing Trends Conference 2025 Venice
EditorsAlberto Pastore, Julien Schmitt, Julio Jimenez, Klaus-Peter Wiedmann
Number of pages12
Publication statusPublished - 2025
Peer-reviewedYes

Keywords