Micro-plastics pollution has risen at an alarming pace over the last decades and it is now recognised as a leading environmental emergency. Indeed, only a very small fraction of annual plastic production is successfully reused, while the vast majority is either disposed of (mainly through incineration or landfilling) or dispersed into the environment. In this paper, polyolefins synthetic fibres, obtained from processing disposed artificial turf pitches aimed at paving sport facilities, are studied. Focus is set on assessing their potential for the Fibre Reinforced Concrete (FRC) technology. Mechanical performance is discussed at two fibre volume fractions, namely 3% and 5% vol., alongside environmental impact. The former is assessed in bending and reveals a significant enhancement of the post-crack energy dissipation capability, whose extent is compatible with what is usually obtained by the adoption of virgin fibres. This is especially significant in consideration of the light processing operated on the waste material. Indeed, life cycle assessment is adopted to evaluate the environmental impact of fibre reuse against fibre manufacturing from either virgin materials or plastic waste. It clearly appears that fibre reuse brings a double environmental benefit: on the one side, it decreases the need for new plastics and, on the other, it reduces plastic waste, whose traditional disposal technique, through incineration, entails a considerable footprint.