On the Management of Broken Hearts: Learnings from the Widow(er)hood Effect for Stakeholder Relationship Management
Research output: Contribution to journal › Research article › Contributed › peer-review
Contributors
Details
| Original language | English |
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| Pages (from-to) | 226-254 |
| Number of pages | 29 |
| Journal | Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction |
| Volume | 21 |
| Issue number | 3 |
| Publication status | Published - 2022 |
| Peer-reviewed | Yes |
External IDs
| Scopus | 85117282492 |
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