Mobility as a Challenge in Relationship Marketing: The Application of Mediatized Interaction Rituals and Symbols for Relationship Maintenance

Research output: Contribution to book/conference proceedings/anthology/report › Chapter in book/anthology/report › Contributed › peer-review

Contributors

Details

Original languageEnglish
Title of host publicationMobilität – Wirtschaft – Kommunikation. Wie die Mobilität von Unternehmen, Personen, Kapital, Waren und Dienstleistungen die Kommunikation verändert
EditorsManfred Bruhn, Karsten Hadwich
Pages237-252
Number of pages16
Publication statusPublished - 2021
Peer-reviewedYes

Keywords

Keywords

  • Mobility as a Challenge in Relationship Marketing: The Application of Mediatized Interaction Rituals and Symbols for Relationship Maintenance