Managing relationships in interdisciplinary research projects - the HoQ experience
Research output: Contribution to conferences › Paper › Contributed › peer-review
Contributors
Details
Original language | English |
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Pages | 202-211 |
Number of pages | 10 |
Publication status | Published - 2014 |
Peer-reviewed | Yes |
Conference
Title | 13th International Science-to-Business Marketing Conference on Cross Organizational Value Creation |
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Conference number | 13 |
Duration | 2 - 4 June 2014 |
Location | |
City | Winterthur |
Country | Switzerland |
External IDs
RIS | urn:EE2C69ECA3B1677150A8F9E950356E49 |
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Keywords
Keywords
- Relationship Marketing, House-of-Quality, Technologiemarketing