Managing relationships in interdisciplinary research projects - the HoQ experience

Research output: Contribution to book/conference proceedings/anthology/reportConference contributionContributedpeer-review

Contributors

Details

Original languageEnglish
Title of host publicationConference Proceedings of the 13th International Science-to-Business Marketing Conference on Cross Organizational Value Creation
Pages202-211
Number of pages10
Publication statusPublished - 2014
Peer-reviewedYes

Conference

Title13th International Science-to-Business Marketing Conference on Cross Organizational Value Creation
Conference number13
Duration2 - 4 June 2014
Location
CityWinterthur
CountrySwitzerland

External IDs

RIS urn:EE2C69ECA3B1677150A8F9E950356E49

Keywords

Keywords

  • Relationship Marketing, House-of-Quality, Technologiemarketing