Managing relationships in interdisciplinary research projects - the HoQ experience
Research output: Contribution to book/Conference proceedings/Anthology/Report › Conference contribution › Contributed › peer-review
Contributors
Details
| Original language | English |
|---|---|
| Title of host publication | Conference Proceedings of the 13th International Science-to-Business Marketing Conference on Cross Organizational Value Creation |
| Pages | 202-211 |
| Number of pages | 10 |
| Publication status | Published - 2014 |
| Peer-reviewed | Yes |
Conference
| Title | 13th International Science-to-Business Marketing Conference on Cross Organizational Value Creation |
|---|---|
| Conference number | 13 |
| Duration | 2 - 4 June 2014 |
| Location | |
| City | Winterthur |
| Country | Switzerland |
External IDs
| RIS | urn:EE2C69ECA3B1677150A8F9E950356E49 |
|---|
Keywords
Keywords
- Relationship Marketing, House-of-Quality, Technologiemarketing