Maintenance strategies and long-distance relationships: An adaption of theories from interpersonal relationship research to marketing

Research output: Contribution to journal › Research article › Contributed › peer-review

Contributors

Details

Original languageEnglish
Number of pages15
JournalJournal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Volume18
Issue number4
Publication statusPublished - 2019
Peer-reviewedYes

External IDs

Scopus 85070809817

Keywords

Keywords

  • Maintenance strategies and long-distance relationships: An adaption of theories from interpersonal relationship research to marketing