Light and pale colors in food packaging: When does this package cue signal superior healthiness or inferior tastiness?

Research output: Contribution to journal › Research article › Contributed › peer-review

Contributors

Details

Original languageEnglish
Pages (from-to)426-444
JournalJournal of Retailing
Volume92
Publication statusPublished - 2016
Peer-reviewedYes

External IDs

Scopus 84994432343

Keywords

Keywords

  • Konsumentenforschung