Lessons Learned from Integrated Marketing Communications: An Integrated Relationship Marketing Approach
Research output: Contribution to conferences › Paper › Contributed › peer-review
Contributors
Details
Original language | German |
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Publication status | Published - 2022 |
Peer-reviewed | Yes |
Conference
Title | International Marketing Trends Conference, Rom 2022 |
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Conference number | |
Duration | 20 - 22 January 2022 |
Location | |
City | Rom |
Country | Italy |
External IDs
ORCID | /0000-0002-0842-4364/work/142250968 |
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Keywords
Keywords
- Lessons Learned from Integrated Marketing Communications: An Integrated Relationship Marketing Approach