Lessons Learned from Integrated Marketing Communications: An Integrated Relationship Marketing Approach

Research output: Contribution to book/Conference proceedings/Anthology/Report › Conference contribution › Contributed › peer-review

Contributors

Details

Original languageGerman
Title of host publicationProceedings of 21st edition of the International Marketing Trends Conference, Paris- Venice Marketing Trends Association
EditorsAlberto Pastore, Julien Schmitt, Julio Jimenez, Karl-Peter Wiedmann
Publication statusPublished - 2022
Peer-reviewedYes

Conference

Title21st International Marketing Trends Conference
SubtitleThe Future of marketing trends: Acceleration? Deceleration? Transformation?
Abbreviated titleIMTC 2022
Conference number21
Duration20 - 22 January 2022
CityRome
CountryItaly

External IDs

ORCID /0000-0002-0842-4364/work/142250968

Keywords

Keywords

  • Lessons Learned from Integrated Marketing Communications: An Integrated Relationship Marketing Approach