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Lessons Learned from Integrated Marketing Communications: An Integrated Relationship Marketing Approach

Research output: Contribution to conferences › Paper › Contributed

Contributors

Florian Ulrich Siems - , Chair of Business Administration, esp Marketing (Author)
Elisa Landmann - , Chair of Business Administration, esp Marketing (Author)
Henrietta Leonie Pilny - , Chair of Business Administration, esp Marketing (Author)

Details

Original language	German
Publication status	Published - 2022
Peer-reviewed	No

Conference

Title	International Marketing Trends Conference, Rom 2022
Conference number
Duration	20 - 22 January 2022
Location
City	Rom
Country	Italy

External IDs

ORCID	/0000-0002-0842-4364/work/142250968

Keywords

Keywords

Lessons Learned from Integrated Marketing Communications: An Integrated Relationship Marketing Approach