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Fear Appeals: Relevance and Consequences for Relationship Marketing

Research output: Contribution to journal › Research article › Contributed

Contributors

Marie-Christin Papen - , Chair of Business Administration, esp Marketing (Author)
Alexander Boldt - , Chair of Business Administration, esp Marketing (Author)
Janine Göttling - , Chair of Business Administration, esp Marketing (Author)
Florian Ulrich Siems - , Chair of Business Administration, esp Marketing (Author)

Details

Original language	English
Pages (from-to)	6-11
Number of pages	6
Journal	Transfer : Zeitschrift für Kommunikation und Markenmanagement
Volume	66
Issue number	2
Publication status	Published - 2020
Peer-reviewed	No

Keywords

Keywords

Fear Appeals: Relevance and Consequences for Relationship Marketing