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Fear appeals – relevance and consequences for relationship marketing

Research output: Contribution to book/conference proceedings/anthology/report › Conference contribution › Contributed

Contributors

Marie-Christin Papen - , Chair of Business Administration, esp Marketing (Author)
Alexander Boldt - , Chair of Business Administration, esp Marketing (Author)
Janine Göttling - , Chair of Business Administration, esp Marketing (Author)
Florian Ulrich Siems - , Chair of Business Administration, esp Marketing (Author)

Details

Original language	English
Title of host publication	Proceedings of the European Marketing Academy
Publication status	Published - 2019
Peer-reviewed	No

External IDs

researchoutputwizard	legacy.publication#84820

Keywords

Keywords

Fear appeals – relevance and consequences for relationship marketing