Computer-mediated communication (CMC) influences the users' self. Different expectations are currently made towards how the self may arise in an 'a-social' setting during the use of modern "Information" and communication technologies. Some of these discourses even observe a new potential for self-constructions. The conceptual frame of the paper is delivered by the combination of different social scientific approaches coming from Social Psychology, Sociology and Communications Studies. Based upon a series of experiments the paper investigates how the social self develops in CMC. Overall the self is moderated by the characteristics of the channel, by psycho-social and finally by socialisation variables. The influence of the channel is marked by immediate effects of certain cues. The psycho-social variable is the individual versus joint usage of CMC. The sociological dimension is the familiarity with CMC. Finally a model is discussed that introduces the prototypical character of CMC for the development of the self in further forms of mediated interpersonal communication.