Expertenstatement: Digitalisierung und die Emotionalisierung der Kundenbeziehungen

Research output: Contribution to book/conference proceedings/anthology/report › Chapter in book/anthology/report › Contributed › peer-review

Contributors

Details

Original languageGerman
Title of host publicationSwiss Marketing Leadership Studie 2017. Emotionen in einer digitalisierten Welt
EditorsMarcel Huettermann, Frank Hannich, Rainer Fuchs, Brian Rüeger, Steffen Müller, David Kübler, Linard Barth, Jens Haarmann
Place of PublicationWinterthur/Schweiz
Pages14
Number of pages1
Publication statusPublished - 2017
Peer-reviewedYes

Keywords