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Research Portal of the TU Dresden

Emotional Legacy – a Relationship Marketing Perspective on a Specific Field of Emotional Intelligence

Research output: Contribution to conferences › Paper › Contributed › peer-review

Contributors

Florian Ulrich Siems - , Chair of Business Administration, esp Marketing (Author)
Henry Kobsch - , Chair of Business Administration, esp Marketing (Author)

Details

Original language	English
Publication status	Published - 2016
Peer-reviewed	Yes

Keywords

Keywords

Emotional Legacy – a Relationship Marketing Perspective on a Specific Field of Emotional Intelligence