Die Rache des Kunden – sozialwissenschaftliche Theorien und deren Relevanz im Mediamix

Research output: Contribution to book/Conference proceedings/Anthology/Report › Chapter in book/Anthology/Report › Contributed › peer-review

Contributors

Details

Original languageGerman
Title of host publicationCrossmedia - Kommunikation in kulturbedingten Handlungsräumen
EditorsChristopher M. Schmidt
Place of PublicationWiesbaden
PublisherSpringer VS
Pages15-32
Number of pages18
Publication statusPublished - 2016
Peer-reviewedYes

Publication series

SeriesEuropäische Kulturen in der Wirtschaftskommunikation
ISSN2512-0832

External IDs

researchoutputwizard legacy.publication#75400

Keywords

Keywords

  • Mediamix