Customer Integration – A Critical Case - Supported Observation of the Risk of a Marketing Trend

Research output: Contribution to journal › Research article › Contributed › peer-review

Contributors

M Ballendat - (Author)
Antje Hütten - (Author)
A.SJ. Antons - (Author)
Thomas Niemand - , Chair of Business Administration, esp Marketing (Author)
Florian Ulrich Siems - , Chair of Business Administration, esp Marketing (Author)

Original language	English
Pages (from-to)	143-149
Number of pages	7
Journal	Journal of the Academy of Business & Economics
Volume	15
Publication status	Published - 2015
Peer-reviewed	Yes