Customer Integration – A Critical Case - Supported Observation of the Risk of a Marketing Trend

Research output: Other contribution › Other › Contributed › peer-review

Contributors

M Ballendat - (Author)
Antje Hütten - (Author)
A.SJ. Antons - (Author)
Thomas Niemand - , Chair of Business Administration, esp Marketing (Author)
Florian Ulrich Siems - , Chair of Business Administration, esp Marketing (Author)

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