Customer Education: Theory and Organizational Challenges of Implementation

Research output: Contribution to book/Conference proceedings/Anthology/Report › Conference contribution › Contributed › peer-review

Contributors

Details

Original languageEnglish
Title of host publicationProceedings of 21st edition of the International Marketing Trends Conference, Paris-Venice Marketing Trends Association, Rome/Italy 2022
EditorsAlberto Pastore, Julien Schmitt, Julio Jimenez, Karl-Peter Wiedmann
Number of pages10
Publication statusPublished - Jan 2022
Peer-reviewedYes

Conference

Title21st International Marketing Trends Conference
SubtitleThe Future of marketing trends: Acceleration? Deceleration? Transformation?
Abbreviated titleIMTC 2022
Conference number21
Duration20 - 22 January 2022
CityRome
CountryItaly

External IDs

ORCID /0000-0002-0842-4364/work/142250967

Keywords

Keywords

  • Customer Education