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Customer Education: Theory and Organizational Challenges of Implementation

Research output: Contribution to conferences › Paper › Contributed › peer-review

Contributors

Elisa Landmann - , Chair of Business Administration, esp Marketing (Author)
Frank Schirmer - , Chair of Business Administration, esp Organisation (Author)
Florian Ulrich Siems - , Chair of Business Administration, esp Marketing (Author)
Bui Duc Nguyen - , Chair of Business Administration, esp Marketing (Author)

Details

Original language	English
Number of pages	10
Publication status	Published - Jan 2022
Peer-reviewed	Yes

Conference

Title	International Marketing Trends Conference, Rom 2022
Conference number
Duration	20 - 22 January 2022
Location
City	Rom
Country	Italy

External IDs

ORCID	/0000-0002-0842-4364/work/142250967

Keywords

Keywords

Customer Education