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Customer Education. Möglichkeiten und Grenzen im Marketing Management

Research output: Contribution to journal › Research article › Contributed

Contributors

Marie-Sophie Schönitz - , Chair of Business Administration, esp Marketing (Author)
Jana Stolz-Römmermann - , Chair of Business Administration, esp Marketing (Author)
Florian Ulrich Siems - , Chair of Business Administration, esp Marketing (Author)

Details

Original language	German
Number of pages	10
Journal	Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis
Volume	2020
Issue number	2/2020
Publication status	Published - 2020
Peer-reviewed	No

Keywords

Keywords

Möglichkeiten und Grenzen im Marketing Management