Corporate Reputation
Research output: Contribution to book/Conference proceedings/Anthology/Report › Chapter in book/Anthology/Report › Contributed
Contributors
Abstract
Das Konzept der Corporate Reputation lässt sich bis heute schwer fassen. Eine der bekanntesten Definitionen liefert Charles Fombrun, Mitbegründer des Reputation Institute. Demnach ist Corporate Reputation eine „perceptual representation of a company’s past actions and future prospects that describes the firm’s overall appeal to all its key constituents when compared with other leading rivals“.
Details
| Original language | German |
|---|---|
| Title of host publication | Handbuch Wirtschaftsethik |
| Editors | Michael S. Aßländer |
| Publisher | J.B. Metzler |
| Pages | 673-676 |
| Number of pages | 4 |
| ISBN (electronic) | 978-3-476-05806-5 |
| ISBN (print) | 978-3-476-05805-8 |
| Publication status | Published - 5 Jul 2022 |
| Peer-reviewed | No |
External IDs
| unpaywall | 10.1007/978-3-476-05806-5_64 |
|---|