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Cause - related Marketing as a tool for brand management – an empirical study

Research output: Other contribution › Other › Contributed › peer-review

Contributors

Manfred Bruhn - (Author)
Josephine Dölz - , Chair of Business Administration, esp Marketing (Author)
Thomas Niemand - , Chair of Business Administration, esp Marketing (Author)
Florian Ulrich Siems - , Chair of Business Administration, esp Marketing (Author)
V Schäfer - (Author)

Details

Original language	English
Number of pages	16
Volume	Vol. 15
Publication status	Published - 2015
Peer-reviewed	Yes

No renderer: customAssociatesEventsRenderPortal,dk.atira.pure.api.shared.model.researchoutput.OtherContribution

Keywords

Keywords

Marketing