Cause - related Marketing as a tool for brand management – an empirical study

Research output: Contribution to journal › Research article › Contributed › peer-review

Contributors

Details

Original languageEnglish
Pages (from-to)77-92
Number of pages16
JournalEuropean journal of management / International Academy of Business and Economics
VolumeVol. 15
Publication statusPublished - 2015
Peer-reviewedYes

Keywords

Keywords

  • Marketing