Alpha and Omega Strategies for Customer Education – An Empirical Study on Strategy Effectiveness
Research output: Contribution to journal › Research article › Contributed › peer-review
Contributors
Details
| Original language | English |
|---|---|
| Pages (from-to) | 7-14 |
| Number of pages | 8 |
| Journal | European journal of management / International Academy of Business and Economics |
| Volume | 2017 |
| Issue number | 7 |
| Publication status | Published - 2017 |
| Peer-reviewed | Yes |
Keywords
Keywords
- Alpha and Omega Strategies for Customer Education – An Empirical Study on Strategy Effectiveness